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How much money does a 31 day calendar fundraiser make?

How much money does a 31 day calendar fundraiser make?

How much money does a 31 day calendar fundraiser make? 31-day calendar fundraisers have become a popular and effective way for organizations to raise money for a variety of causes. These fundraisers are simple to organize and can be tailored to fit any budget or target audience. But how much money can you expect to raise with a 31-day calendar fundraiser?

A 31-day calendar fundraiser is a type of fundraising event that involves selling or sponsoring each day of a month-long calendar. The proceeds from the sales or sponsorships are then donated to a specific charity or cause.

  1. Create a calendar: Design or purchase a calendar with 31 days. Each day on the calendar represents a specific dollar amount.
  2. Promote the fundraiser: Spread the word about the fundraiser through social media, email, flyers, or other means. Encourage people to buy or sponsor days on the calendar.
  3. Collect donations: Collect donations from individuals or businesses who have purchased or sponsored days on the calendar.
  4. Donate the proceeds: Once the fundraiser is over, donate the proceeds to the chosen charity or cause.

How much money does a 31 day calendar fundraiser make? The amount of money a 31-day calendar fundraiser can make depends on a variety of factors, such as the target audience, the cause or organization being supported, the pricing strategy, and the promotional efforts. However, based on available information, 31-day calendar fundraisers can generate anywhere from $100 to $100,000 or more.

Here are some examples of successful 31-day calendar fundraisers:

  • The American Cancer Society raised over $100,000 with a 31-day calendar fundraiser in 2019.
  • The Make-A-Wish Foundation raised over $50,000 with a 31-day calendar fundraiser in 2020.
  • The Ronald McDonald House Charities raised over $25,000 with a 31-day calendar fundraiser in 2021.

Fundraising success is influenced by a complex interplay of factors, encompassing both internal and external elements. While every fundraising effort is unique, there are several common factors that consistently contribute to achieving fundraising goals.

Clarity of Mission and Impact:

A clear and compelling articulation of the organization’s mission and the impact it has on the community is essential to attract donors and motivate them to support the cause. Donors want to know their contributions are making a real difference, so clearly communicating the organization’s impact is crucial.

Target Audience Understanding:

Understanding the target audience’s motivations, interests, and giving capacity is crucial for tailoring fundraising strategies and messaging. By understanding their needs and preferences, organizations can craft more effective appeals that resonate with potential donors.

Diversified Fundraising Strategies:

Relying on a single fundraising method can limit potential revenue. A diversified approach that utilizes various fundraising channels, such as individual giving, grants, corporate sponsorships, and events, can expand the donor pool and increase revenue streams.

Data-Driven Decision Making:

Data analytics play a crucial role in evaluating the effectiveness of fundraising strategies, identifying trends, and making informed decisions to optimize fundraising efforts. Tracking key metrics, such as donor retention rates, average gift size, and conversion rates, can guide resource allocation and strategic planning.

Financial Stewardship and Transparency:

Prudent financial management and transparent reporting of financial information are crucial to maintain donor trust and confidence. Organizations should demonstrate sound financial practices and provide clear and accessible information on how funds are used.

The amount you charge for a 31-day calendar fundraiser depends on a variety of factors, including the target audience, the cause or organization being supported, the pricing strategy, and the promotional efforts. However, to give you a general idea, here are some estimated ranges:

Fixed Pricing

  • Low-cost: $5-$10 per day
  • Mid-range: $10-$20 per day
  • High-end: $20-$50 per day

Tiered Pricing

  • Low-cost: $5-$15 for weekdays, $10-$20 for weekends
  • Mid-range: $10-$25 for weekdays, $20-$30 for weekends
  • High-end: $15-$30 for weekdays, $25-$50 for weekends

Donation-Based Pricing

  • Low-cost: $5-$20 minimum donation per day
  • Mid-range: $10-$30 minimum donation per day
  • High-end: $20-$50 minimum donation per day

Please note that these are just estimates, and the actual price you charge may be higher or lower depending on your specific circumstances. It is important to experiment with different pricing strategies to see what works best for you.

There are a few different pricing strategies that you can use for a 31-day calendar fundraiser:

Fixed pricing: 

This is the simplest pricing strategy, and it involves charging a fixed price for each day on the calendar. This is a good option if you are targeting a specific audience or if you don’t have a lot of time to promote your fundraiser.

You could charge a flat rate of $10 for each day on the calendar. This would generate $310 in revenue.

Tiered pricing: 

This pricing strategy involves charging different prices for different days on the calendar. For example, you could charge more for days that are closer to holidays or special events. This is a good option if you want to generate more revenue from your fundraiser.

You could charge $5 for weekdays and $10 for weekends. This would generate $155 in revenue from weekdays and $160 in revenue from weekends, for a total of $315.

Donation-based pricing: 

This pricing strategy allows donors to choose how much they want to donate for each day on the calendar. This is a good option if you want to give donors more flexibility, or if you are not sure how much to charge for each day.

You could set a suggested donation amount for each day on the calendar, but allow donors to give more or less. This would generate an unpredictable amount of revenue, but it could be higher than with the other pricing strategies.

The number of calendars you should sell for a 31-day calendar fundraiser depends on your fundraising goals and the average donation amount you expect to receive.

Set a fundraising goal. Estimate the average donation amount. Divide your fundraising goal by the average donation amount. Consider your promotional efforts.

Here’s an example of how to estimate the number of calendars to sell:

Fundraising goal: $2,000

Estimated average donation amount: $30

Estimated number of calendars to sell: $2,000 ÷ $30/calendar = 66.6 calendars

Based on this estimate, you would need to sell around 67 calendars to reach your fundraising goal. However, you may want to adjust this number up or down based on your specific circumstances and promotional efforts.

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Here are some effective methods for distributing prizes in a 31-day calendar fundraiser:

Random drawing: This is a simple and transparent method that involves randomly selecting winners from a pool of entries. You can gather entries through online forms, physical slips, or social media interactions.

Daily drawings: To maintain excitement and engagement throughout the fundraiser, you can conduct daily drawings for each day’s prize. This method keeps participants engaged and eager to check back daily.

Social media contests: Utilize social media platforms to host contests or challenges related to the fundraiser. Winners can be selected based on creativity, engagement, or participation in the contest.

Tiered prizes: To attract a wider range of participants and increase donations, consider offering tiered prizes with different levels of value. For example, you could have a grand prize, runner-up prizes, and consolation prizes.

Recognition and appreciation: Acknowledge and celebrate winners publicly on social media, your website, or in your newsletter. This recognition not only rewards winners but also encourages continued participation.

Clear communication of prize distribution: Clearly communicate the prize distribution process and timelines in the fundraiser rules and promotion materials. This transparency builds trust and ensures a fair process.

Consider sponsor involvement: If you have partnered with sponsors, some of them may want to be involved in the prize distribution process. Collaborate with them to create a memorable and engaging prize distribution event.

Post-fundraiser follow-up: After the fundraiser concludes, reach out to winners to confirm their details and arrange prize delivery. This follow-up demonstrates professionalism and ensures a positive experience for winners.

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Here are five case studies of successful 31-day calendar fundraisers:

Case Study 1: The American Cancer Society’s 2019 Pink Ribbon Calendar Fundraiser

In 2019, the American Cancer Society organized a 31-day calendar fundraiser to support its breast cancer research and awareness initiatives. The fundraiser featured a beautifully designed calendar with pink ribbons and messages of hope and encouragement.

The organization promoted the calendar through its website, social media channels, and local events. The fundraiser was a huge success, raising over $100,000.

Case Study 2: The Make-A-Wish Foundation’s 2020 Wish Upon a Calendar Fundraiser

The Make-A-Wish Foundation used a 31-day calendar fundraiser to raise funds for its mission of granting wishes to children with critical illnesses. The calendar featured heartwarming stories of wish recipients and inspiring messages of hope.

The organization promoted the calendar through its website, social media channels, and partnerships with local businesses. The fundraiser was a success, raising over $50,000.

Case Study 3: The Ronald McDonald House Charities’ 2021 Home for the Holidays Calendar Fundraiser

The Ronald McDonald House Charities organized a 31-day calendar fundraiser to support its mission of providing a home away from home for families of children undergoing medical treatment.

The calendar featured festive holiday themes and messages of love and support. The organization promoted the calendar through its website, social media channels, and partnerships with local businesses. The fundraiser was a success, raising over $25,000.

Case Study 4: The Humane Society of Silicon Valley’s 2022 Paws and Claws Calendar Fundraiser

The Humane Society of Silicon Valley used a 31-day calendar fundraiser to raise funds for its animal care and adoption programs.

The calendar featured adorable photos of adoptable animals and messages of compassion. The organization promoted the calendar through its website, social media channels, and local events. The fundraiser was a success, raising over $20,000.

Case Study 5: The Leukemia & Lymphoma Society’s 2023 Light the Way Calendar Fundraiser

The Leukemia & Lymphoma Society organized a 31-day calendar fundraiser to support its mission of finding cures for blood cancers. The calendar featured stories of leukemia and lymphoma survivors and messages of hope and resilience.

The organization promoted the calendar through its website, social media channels, and partnerships with local businesses. The fundraiser is ongoing and is expected to raise over $30,000.

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Here are some tips for increasing revenue from 31-day calendar fundraisers:

1. Set clear and realistic goals

Before starting your fundraiser, establish clear and realistic goals for the amount you aim to raise. This will help you determine the pricing strategy, promotional efforts, and resources needed to achieve your target.

2. Target the right audience

Identify the group of people you want to reach with your fundraiser and tailor your messaging and promotion accordingly. Consider their interests, motivations, and giving capacity to connect with them effectively.

3. Choose a compelling cause or organization

Select a cause or organization that resonates with your target audience and that you are passionate about. A cause that has a significant impact and aligns with the values of your audience is more likely to attract donors.

4. Create a visually appealing and informative calendar

Design a calendar that is visually attractive and easy to read. Include relevant images, messages, or stories related to the cause to enhance its appeal and provide context for donors.

5. Diversify your pricing strategy

Consider using a combination of fixed pricing, tiered pricing, and donation-based pricing to cater to different donor preferences and maximize revenue potential.

6. Promote effectively across multiple channels

Utilize a variety of channels to promote your fundraiser, such as social media, email marketing, print advertising, and partnerships with local businesses or organizations.

7. Offer incentives and recognition

Provide incentives, such as early bird discounts or exclusive perks, to encourage early donations and reward generous contributions. Recognize and thank donors publicly to foster loyalty and encourage continued support.

8. Make it easy to donate

Offer multiple donation options, such as online giving, mail-in donations, and in-person donations, to make it convenient for donors to contribute. Consider integrating secure online payment systems to facilitate easy and secure transactions.

31 day calendar fundraiser template free

Here is a free 31-day calendar fundraiser template that you can use to organize and promote your fundraiser:

[Calendar Fundraiser Name]

Supporting: [Charity or Organization Name]

Goal: $ [Target Amount]

About the Cause:

[Brief description of the charity or organization you are supporting and the impact their work has.]

How to Donate:

  • Purchase a day on the calendar: Each day on the calendar has a designated donation amount. You can purchase a day by [payment method].
  • Sponsor a day on the calendar: Businesses can sponsor a day on the calendar for [sponsorship fee]. Your logo will be displayed on the calendar and your company will be recognized as a supporter of the cause.
  • Make a general donation: You can also make a general donation to the cause in any amount.

Incentives:

  • Early bird donors: Donors who purchase or sponsor a day on the calendar by [date] will receive a [incentive].
  • Top donors: The top three donors will receive [incentive].

Calendar Preview:

[Insert a preview of the calendar here.]

Stay Connected:

  • Website: [Website address]
  • Social Media:
    • Facebook: [Facebook page link]
    • Twitter: [Twitter page link]
    • Instagram: [Instagram page link]

Thank you for your support!

31-day calendar fundraisers offer a simple, effective, and engaging way to raise funds for a variety of causes. By carefully planning, effectively promoting, and implementing creative strategies, organizations can maximize the revenue generated from these fundraisers and make a significant impact on their communities.

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Zara
Zara

I am Zara, a driven and passionate blogger with a deep love for writing and a strong desire to connect with my readers. I am always on the lookout for the latest trends and news in fashion, beauty, entertainment and daily life tips. I love to share my knowledge with others. I am always looking for new ways to learn and grow, and I am committed to providing my readers with the most accurate and up-to-date information.
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