Physical Address

304 North Cardinal St.
Dorchester Center, MA 02124

How to use pinterest for blogging?

How to use Pinterest for blogging? A Step-by-Step Guide to Using Pinterest for Your Blog

If you’re a blogger looking to expand your reach and grow your audience, Pinterest should be at the top of your list of social media platforms to conquer. Continue reading to learn How to use pinterest for blogging.

How to use Pinterest for blogging?

How to use Pinterest for blogging? With over 400 million active users, Pinterest is a visual discovery and bookmarking tool that can help you drive traffic to your blog, increase your brand awareness, and ultimately boost your bottom line.

But if you’re new to Pinterest or unsure where to start, don’t worry. In this step-by-step guide, we’ll walk you through the basics, from setting up your account to creating boards and pins, and even optimizing your content for maximum visibility.

You can also start affiliate marketing on Pinterest even if you don’t own a blog. Pinterest has a lot of traffic potential.

Whether you’re a seasoned blogger or just starting, you’ll find plenty of tips and tricks to help you make the most of this powerful platform and take your blog to the next level. So let’s get started!

Benefits of using Pinterest for your blog:

Before we dive into the specifics of using Pinterest for your blog, let’s take a quick look at some of the benefits of using this platform.

Increased Traffic

Pinterest can be a powerful tool for driving traffic to your blog. Unlike other social media platforms, where content quickly disappears from users’ feeds, Pinterest content can continue to be discovered and shared for months or even years after it’s initially pinned. This means that even older posts on your blog can continue to drive traffic if they’re properly optimized for Pinterest.

Improved SEO

Pinterest is also a valuable tool for improving your blog’s SEO. By including relevant keywords in your pins and boards, you can increase your visibility on both Pinterest and search engines like Google. Pinterest also has its own search engine, which means that your content can appear in Pinterest search results even if it doesn’t rank well on Google.

Increased Brand Awareness

Pinterest’s highly visual nature makes it a great platform for showcasing your brand and increasing your brand awareness. By creating visually appealing pins and boards that showcase your blog’s niche and aesthetic, you can attract new followers and build a loyal fanbase.

Setting up your Pinterest account:

The first step to using Pinterest for your blog is to set up your account. Here’s a step-by-step guide to getting started:

Sign up for a business account

To start utilizing Pinterest effectively, it’s crucial to create a Pinterest Business account. This will provide you with access to valuable features, such as analytics, rich pins, and advertising options. Ensure your profile is complete, including a compelling bio and a link to your blog.

Fill out your profile

Once you’ve signed up for your account, fill out your profile with a profile picture and bio. Be sure to include a link to your blog in your bio so that visitors can easily find your content.

Verify your website

Verifying your website on Pinterest will give you access to additional analytics and help you rank higher in search results. To verify your website, follow the instructions provided by Pinterest.

Connect your social media accounts

Connecting your social media accounts to your Pinterest account can help you promote your content and grow your following. To connect your accounts, go to your account settings and click on “Social networks.”

Understanding Pinterest boards and pins:

Now that you’ve set up your account, it’s time to start creating boards and pins. Here’s a quick overview of how Pinterest boards and pins work:


Boards are collections of pins that are organized around a specific theme or topic. You can create boards for anything from recipes to travel destinations to fashion inspiration. When creating boards, be sure to choose titles and descriptions that include relevant keywords to help your content appear in search results.


Pins are the individual images or videos that make up your boards. When creating pins, it’s important to choose high-quality images that are visually appealing and relevant to your blog’s niche. You can also add text overlays to your pins to make them more informative and eye-catching. Be sure to include relevant keywords in your pin descriptions to improve your SEO.

Pinning from other sources

In addition to creating your pins, it’s also important to pin content from other sources that are relevant to your blog’s niche. This will help you build relationships with other bloggers and influencers in your industry, and can also help you attract new followers who are interested in the same topics as your blog.

Creating visually appealing pins:

Now that you understand the basics of boards and pins, let’s dive into how to create visually appealing pins that will attract clicks and engagement.

Choose high-quality images

The first step to creating great pins is to choose high-quality images that are visually appealing and relevant to your blog’s niche. You can use stock photos, your original images, or a combination of both. Be sure to choose well-lit images, in focus, and have a clear subject.

Include text overlays

Adding text overlays to your pins can make them more informative and eye-catching. Use a tool like Canva to add text overlays to your images, and be sure to include relevant keywords in your text.

Use Pinterest’s recommended image dimensions

To ensure that your pins are displayed correctly on Pinterest, use the platform’s recommended image dimensions. The ideal size for a Pinterest pin is 1000 x 1500 pixels.

Keyword research for Pinterest SEO:

As we mentioned earlier, optimizing your content for Pinterest SEO is an important part of using this platform to drive traffic to your blog. Here are some tips for conducting keyword research for Pinterest:

Use Pinterest’s search bar

One of the easiest ways to find relevant keywords for your Pinterest content is to use the platform’s search bar. Start typing in a keyword related to your blog’s niche, and Pinterest will provide a list of related keywords that you can use in your pins and boards.

Use a keyword research tool

There are also several keyword research tools available that can help you find relevant keywords for your Pinterest content. Some popular options include Google Keyword Planner, SEMrush, and Ahrefs.

Use long-tail keywords

When choosing keywords for your Pinterest content, it’s often best to focus on long-tail keywords rather than broad keywords. Long-tail keywords are more specific and targeted, which means they’re more likely to attract clicks and engagement from users who are interested in your blog’s niche.

Optimizing your Pinterest profile and boards:

In addition to optimizing your pins for SEO, it’s also important to optimize your Pinterest profile and boards for maximum visibility. Here are some tips for doing so:

Choose a clear profile picture

Your profile picture should be clear and easy to recognize. Use your blog’s logo or a high-quality headshot of yourself.

Write a thorough profile description

Your profile description should include relevant keywords and a clear description of what your blog is about. This will help users understand what kind of content they can expect to find on your boards.

Organize your boards by topic

Organizing your boards by topic will make it easier for users to find the content they’re looking for. Use clear and descriptive titles for your boards, and be sure to choose relevant cover images for each board.

Promoting your Pinterest account:

Promoting your Pinterest account is an important part of growing your following and increasing your blog’s traffic. Here are some tips for promoting your Pinterest account:

Add a Pinterest widget to your blog:

Adding a Pinterest widget to your blog will make it easy for your readers to follow you on Pinterest. You can add a widget to your sidebar or footer, or even include a Pinterest “Follow” button on your blog’s homepage.

Share your pins on social media:

Sharing your pins on social media is a great way to attract new followers and drive traffic to your blog. Be sure to use relevant hashtags when sharing your pins on platforms like Twitter and Instagram.\

Collaborate with other bloggers and influencers

Collaborating with other bloggers and influencers in your industry can help you reach new audiences and gain new followers. Consider hosting a joint Pinterest board or participating in a group Pinterest challenge with other bloggers in your niche.

Using Pinterest Analytics to measure success:

One of the benefits of using a Pinterest business account is that you have access to analytics that can help you measure the success of your pins and boards. Here are some key metrics to pay attention to:


Impressions refer to the number of times your pins have been seen by Pinterest users. This metric can help you understand the overall reach of your content on the platform.


Saves refer to the number of times your pins have been saved to other users’ boards. This metric can help you measure the engagement and popularity of your content.


Clicks refer to the number of times users have clicked through to your website from your pins. This metric can help you measure the effectiveness of your Pinterest strategy in driving traffic to your blog.

Advanced Pinterest strategies for bloggers:

Once you’ve mastered the basics of using Pinterest for your blog, there are a number of advanced strategies you can use to take your Pinterest game to the next level. Here are a few ideas to consider:

Create video pins

Video pins are a great way to add variety to your Pinterest content and attract additional engagement from users. Consider creating short, informative videos that showcase your blog’s niche and aesthetic.

Experiment with promoted pins

Promoted pins can be a powerful tool for increasing your reach and driving traffic to your blog. Consider experimenting with promoted pins to see if they’re a good fit for your blog’s marketing strategy.

Participate in Pinterest group boards

Participating in Pinterest group boards can help you reach new audiences and gain new followers. Look for group boards in your niche and request to join them.

Common mistakes to avoid on Pinterest:

Finally, it’s important to be aware of common mistakes that bloggers make when using Pinterest so that you can avoid them. Here are a few to keep in mind:

Neglecting your profile

Your Pinterest profile is the first impression users will have of your blog on the platform. Be sure to keep your profile up-to-date and optimized for maximum visibility.

Pinning too much or too little

Pinning too much can overwhelm your followers and lead to lower engagement while pinning too little can make it difficult for you to gain traction on the platform. Aim for a consistent pinning schedule that strikes a balance between quantity and quality.

Ignoring analytics

Pinterest analytics can provide valuable insights into the effectiveness of your strategy. Be sure to regularly review your analytics and adjust your strategy accordingly.

Conclusion: How to use pinterest for blogging

Using Pinterest for your blog can be a powerful way to grow your audience, increase your brand awareness, and ultimately boost your bottom line.

By following the tips and strategies outlined in this guide, you’ll be well on your way to mastering this powerful platform and taking your blog to the next level. Happy pinning!

Also Read our guide on How To See Who Sent a Sendit On Snapchat For Free


How do I create a Pinterest blog?

Creating a Pinterest blog involves integrating Pinterest into your existing blog or website. Here are the steps to get started:

  1. Sign Up for Pinterest: If you don’t already have a Pinterest account, sign up for one. Use a business account if you plan to use Pinterest for blogging.
  2. Claim Your Website: Claim your blog or website on Pinterest. This verification step allows you to access analytics and other website-related features.
  3. Optimize Your Profile: Create a Pinterest profile that reflects your blog’s niche and branding. Use a high-quality profile picture and write a compelling bio.
  4. Create Pinterest-Worthy Graphics: Design eye-catching pins for your blog posts. Use tools like Canva to create visually appealing images with text overlays that provide a quick glimpse of what your blog offers.
  5. Pin Your Blog Content: Start pinning your blog posts to Pinterest. Include a pin description, keywords, and relevant hashtags. Create multiple pins for each blog post to maximize exposure.
  6. Join Group Boards: Find and join relevant group boards on Pinterest. Group boards allow you to share your content with a broader audience.
  7. Engage with the Pinterest Community: Interact with other users, comment on pins, and follow relevant accounts. Engaging with the community can help you build a following.
  8. Analyze and Adjust: Use Pinterest’s analytics tools to track the performance of your pins. Adjust your strategy based on what works best for your blog.

How do I use Pinterest for blogging in 2023?

To use Pinterest for blogging in 2023, follow these strategies:

  1. Create Fresh and Engaging Content: Develop blog content that aligns with the interests of your target audience. Utilize trending topics and incorporate high-quality visuals to make your content stand out.
  2. Optimize for SEO: Implement search engine optimization (SEO) techniques in your blog posts and Pinterest descriptions to improve discoverability.
  3. Leverage Story Pins: Pinterest’s Story Pins feature allows you to create engaging visual stories that can drive traffic to your blog. Utilize this feature for a dynamic and immersive experience.
  4. Promote Your Blog Regularly: Consistently pin your blog content and share it across relevant boards and group boards. Timing your pins strategically can enhance visibility.
  5. Use Video Pins: Video content continues to be popular. Incorporate video pins into your strategy to provide a more interactive and engaging experience for your audience.
  6. Engage with Your Audience: Respond to comments and messages, and actively engage with the Pinterest community to build connections and trust.
  7. Experiment with Advertising: Consider using Pinterest ads to expand your reach. Promoted Pins can help you target specific demographics and increase blog traffic.

Do you need a blog to be successful on Pinterest?

While having a blog can be beneficial for Pinterest success, it’s not an absolute requirement. Many users on Pinterest promote products, services, and content without a traditional blog. You can be successful on Pinterest by sharing high-quality pins that lead to other online platforms, such as an e-commerce site, YouTube channel, or social media profiles.

If you don’t have a blog, you can create content on other platforms and drive Pinterest traffic to those places. The key is to provide valuable and engaging content that resonates with your target audience and aligns with their interests. Whether it’s a blog, a YouTube channel, an online store, or other content, Pinterest can be a valuable tool for increasing visibility and engagement.

How do I use Pinterest for my travel blog?

Using Pinterest for a travel blog is a great way to showcase your travel experiences and attract an audience interested in wanderlust. Here’s how to use Pinterest effectively for your travel blog:

  1. Create Eye-Catching Pins: Design visually appealing pins that showcase stunning travel photos and provide a glimpse of your travel stories. Use captivating imagery and text overlays to capture attention.
  2. Pin Travel Content: Pin your travel blog posts, travel guides, itineraries, and travel tips to Pinterest. Make sure each pin is linked to the corresponding blog post.
  3. Use Relevant Keywords: Incorporate travel-related keywords in your pin descriptions to enhance discoverability. Be specific and descriptive in your descriptions to help users find your content.
  4. Join Travel Group Boards: Find and join travel-related group boards on Pinterest. These boards can help your content reach a wider audience of travel enthusiasts.
  5. Create Destination Boards: Organize your pins into boards that focus on specific travel destinations, making it easy for users to explore your content by location.
  6. Share Travel Itineraries: Create pins and boards that outline travel itineraries, including recommendations for things to do, places to eat, and accommodation options.
  7. Engage with the Travel Community: Interact with fellow travelers and travel bloggers on Pinterest. Follow, comment, and share content from others in the travel niche to build connections.
  8. Promote Travel Services: If your blog offers travel planning services, tours, or travel-related products, create pins and boards to showcase and promote these offerings.

By effectively using Pinterest, you can drive traffic to your travel blog, inspire others with your travel experiences, and grow your travel-focused audience.

Also Read:


I am Zara, a driven and passionate blogger with a deep love for writing and a strong desire to connect with my readers. I am always on the lookout for the latest trends and news in fashion, beauty, entertainment and daily life tips. I love to share my knowledge with others. I am always looking for new ways to learn and grow, and I am committed to providing my readers with the most accurate and up-to-date information.
Join me on this journey of knowledge and exploration!

Articles: 194

Leave a Reply

Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.